After working for oneself and a variety of brands for over two decades, Elise found herself ready to take the step of developing a complete new collection of women’s wear. Under the wings of her own company Bamama Productions and together with a team of three young creative’s – her own daughter and two former interns – MOOILOOPwas created. The name itself hails from South-Africa, translated as “Itsuits you well” but more commonly used as a way of saying “Take care”.
The idea behind the collection is simple: vibrant colors & prints in various natural materials yet evidently feminine, effortless and by all means comfortable to wear. Accessing the contemporary woman without ever devouring her pay, MOOILOOP ranges from what we call true basics to valuable investment pieces, incorporating her needs to be at ease at all times in whatever she’s wearing but never staying unnoticed.